Privacy Policy

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1. Introduction To Our Data Privacy Policy

Data privacy, which is all about the privacy of your information, is really important to us. We have provided a copy of our data privacy policy below. Advice About Care Limited is committed to protecting your privacy and ensuring that your personal information is collected and used appropriately, lawfully, and transparently. Please do contact us if you have any questions about the policy.

If you would like more information on data protection generally, we recommend you go to the Information Commissioner's Office website at

2. Data Privacy and Protection Policy

2.1. Who We Are

Advice About Care Limited provides advice about the care system in England only. We do not cover Scotland, Wales or Northern Ireland. We determine the purposes and means of processing personal client data relating to giving advice, so we are responsible for managing that data and ensuring compliance.

2.2. What Data We Collect

Personal information includes your name, address, or phone number, and other information that is not otherwise publicly available. We collect personal information about you when you contact us about our services.

The type of personal information we collect will depend on the purpose for which it is collected and includes:

  • Contact details
  • Information to verify your identity
  • Family, lifestyle, health, and financial information
  • Payment details.

We collect personal information directly from you. For example, we ask for personal information at the start of our relationship and in subsequent communications in order to check your identity and protect you from fraud.

This is a legal requirement and is important to help safeguard you against potential crime, which is why we follow this data privacy policy.

Special Category Information

In some instances, it is necessary to collect more sensitive information (such as health or lifestyle information) which is called special category data. This is to allow us to provide our financial advice service to you. We will always obtain your consent during the advice process to gather this data and explain what information we require and why it is needed. Sensitive personal information will always be processed and stored securely. You can withdraw your consent at any time to us processing this data, however, this may mean that you can no longer access the service or product the information was gathered for.

2.3. How Your Data Is Used

In accordance with our data privacy policy, we process your information in order to support and maintain our contractual relationship with you and to comply with legal and regulatory requirements. This includes the following:

  • Providing our advice or services to you
  • Carrying out transactions you have requested

We also process your data for specific business purposes to enable us to give you the best services and the best and most secure experience. For example, we process your information to send you marketing that is tailored to your interests.

Our business purposes include the following:

  • Enhancing, modifying, and personalizing our services for the benefit of our customers
  • Providing communications which we think will be of interest to you
  • Market or customer satisfaction research or statistical analysis
  • Audit and record-keeping purposes
  • Enhancing the security of our network and information systems.

You have the right to object to this processing if you wish, please see the “Your Data Rights” section below. Please bear in mind that if you object this may affect our ability to carry out the tasks above for your benefit.

2.4. Who Your Data Is Shared With

We ONLY share your information with trusted third parties who perform tasks for us and help us to provide the services you require these include:

  • Third parties who perform tasks for us to help us set up or service your plan (these third parties may be based in countries outside the European Economic Area (EEA) but where they are, we will undertake an assessment of safeguards in place);
  • Other organizations, including regulatory bodies, the police, and fraud prevention agencies, to prevent and detect fraud.

2.5. Privacy Protection


We also collect information about you from other sources. For example, our website automatically collects information from your computer using “cookies” which provides us with limited personal information.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the website owners. For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result. Please contact us if you have any questions.

2.6. How We Keep Your Information Secure

We are committed to ensuring the confidentiality of the personal information that we hold and we continue to review our security controls and related policies and procedures to ensure that your personal information remains secure.

When we contract with third parties, we impose appropriate security, privacy, and confidentiality obligations on them to ensure that personal information is kept secure.

2.7. Other Data Protection Information

In accordance with our data privacy policy, we keep your personal information only as long as is necessary for the purpose for which it was collected and to meet regulatory or legislative requirements. Personal information will be securely disposed of when it is no longer required.

2.8. Your Data Rights

Our clients have the following data protection rights;

  • to be informed – You can request that we provide fair processing of  information, typically through this privacy notice;
  • access - You may request a copy of the personal information we hold about you using the contact details found at the end of this policy;
  • rectification - The accuracy of your personal information is important to us. You have the right to ask us to update or correct your personal information;
  • erasure – You may request the deletion or removal of personal data where there is no compelling reason for its continued processing;
  • object – You may object to the processing of your data based on legitimate interests;
  • restrict processing - You have a right to request we ‘block’ or suppress processing of your personal data;
  • data portability – You may request to obtain and reuse your data; and
  • not to be subject to automated decision-making including profiling.

If you wish to correct, restrict, delete, or make changes to your personal information, or any of the data subject rights listed above, please contact us.

Advice About Care Limited tries to be as open as it can be in terms of giving people access to their personal information. This privacy notice was drafted with brevity and clarity in mind, therefore further information can be gathered by contacting us.

2.9. Your Marketing Rights

You have the right to opt out of marketing information and tell us what your communication preferences are by contacting us using the details provided below. You may opt out at any time if you don’t want to receive any further communications of this nature.

Accredited By The Society of Later Life Advisers (SOLLA)

We have been advising clients on long term care solutions for several years now, backed up not just by professional qualifications but also by the membership of various professional bodies, most notably the Society of Later Life Advisers (SOLLA) and the Personal Finance Society, so we specialise professionally in care fees all the time.

We are proud that Ian Francis is an Accredited adviser with SOLLA. Clients requiring financial planning in their later life benefit from advice that is clear and concise. Such advice comes from an adviser that is suitably qualified and experienced to advise them and manage their financial planning.

What's On Your Mind? Let's Talk...

We offer a free, no-obligation, initial telephone consultation for new clients to answer some initial questions and help you with some first steps.

After that, we will then ask if you would like to set aside more time at a good time of day for you, when we can meet in person, on video, or by phone, whichever is most convenient for you.

If you would like to use our services after our initial telephone call then we charge an hourly fee of £150, including travel time. We can also agree on a fixed fee depending on what you need.

So, contact us today:

📞  01522 788887 or


For More Information

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A warm welcome from Farley!

Our Data Privacy Policy

Contact Us:

📞  01522 788887 or


Office Address:

2a Sadler Court, Lincoln, LN6 3RG

Advice About Care Limited is registered in England with number 13619398. Registered Office at 2a Sadler Court, Lincoln, LN6 3RG.